Matthew Leonard : moodboard

Showing posts with label moodboard. Show all posts

Its Grim up North Inspiration...

Like in the Entrepreneurs Forum brief, this post will show the inspiration behind the idea I had for my D&AD New Blood Awards entry, after coming up with the main concept I started simplifying it until I was happy with the result. As shown in the In Progress post, film photography played a major part in inspiring this idea, making the most of the grungey feel and imperfections in both the photos and the area of Newcastle. The main outputs of this brief are wheatpaste posters that will weather over time and add some character to the area they are applied to.

I also have to analyse the way I have went through projects with the use of a SWOT analysis. Here is my analysis of this unit:

Strengths: My time keeping in this unit was definitely one of my strong points in this unit as I planned out everything that I was going to do, including photo shoots and hand ins, getting my entry in on time for the D&AD hand in.

Weaknesses: At the beginning of this project when I was brainstorming ideas I was trying to overcomplicate things, making the concept to complex and concentrating on how good it would look in the end, this in turn made me have a bunch of ideas that I wouldn't be able to do.

Opportunities: This brief was the opportunity to create a nice looking final piece with a strong concept behind it and also get it professionally photographed instead of using mockups, this in turn will make a great piece for my portfolio as well as the New Blood Awards.

Threats: Having more than one deadline and project going on at one time is always a threat when keeping time management in consideration, I planned out my time well enough in this unit for it not to be a problem.

A Collection of Inspiration...

I recently decided that I need a place that I can put all of my inspiration onto, whether it be streetwear, sneakers, design or just something that looks cool I thought I would put it somewhere that I could scroll through. In theory making a moodboard of everything I like the look of, so I turned to Tumblr, a simple way of putting photos onto a blog, having used Tumblr previously I can do it easily too and know I can make it look nice. Who knows how long I'll keep this going but right now I'm liking the idea of having something filled with things I like without having to sort them out into Boards like on Pinterest.

Check it out and drop me a follow: http://matthewleonarddesign.tumblr.com/

Fortune Favours the Brave Inspiration...

I always wonder what directly inspired a designer when they are doing a project, what theyre looking at etc. Usually not getting an insight into this point and just seeing the finished product, with my final few degree projects I aim to show you what images and pieces have gave me the idea to go forward in a particular way.

So here it is, my moodboard for the Entrepreneurs Forum project that I have just completed. The main thinking behind this project was to step away from the conventional brochure design and tailor it specifically to the target audience, keeping this in mind the broadsheet idea came up. As you can see from the moodboard I looked at publications such as the Financial Times and mainly the Independent, Matt Willey being a designer that I looked to a lot in this project. Another designer that influenced me was Anthony Burrill, his typography is usually done by letterpress, looking at his work gave me the idea of making my headings bold and contrast the body copy of the spreads. I decided to make the colours monochromatic, all apart from the main logo on the back spread and a quotation on another one of the spreads.

During projects this year I have to analyse my performance by using SWOT analysis', here is how I thought I did in this unit:

Strengths: The development of this piece is definitely a strong point of this unit, once I got a strong concept to work on I thought this unit was quite straight forward. I also proved to myself that I can work to a timetable in the Work Based Learning unit and can get work done quite quickly. I will use a similar technique of time keeping in this unit, using small sketchbooks and doing weekly To Do Lists, this seemed to work quite well for me in the previous unit.

Weaknesses: I have a basic understanding of how to use InDesign; however, I think this unit will push my skills in the program. This could impact on my time keeping if I dont understand.I also want to get this final piece printed, I have never sent a project away to print so finding out what goes into doing this will take some time as well.

Opportunities: This unit will definitely help me gain skills in InDesign and make me more comfortable in it for future units. Sending the job to print will also be good experience for the future, getting in touch with print companies for quotes and getting the job print ready will be helpful for future projects.

Threats: Sending the job away to print I’m wary of how much time it will take to get the job ready for print and how long it will take to get it back. I can timetable what I do up to a point but I cant guess how long this aspect will be as I have never done it before.

Check out the next post on the blog to see the full project.