"Animation for Nike Women media launch in New York City.
Concept, design and art direction: Accept & Proceed
Sound: Ben Lukas Boysen" via VIMEO
Some lovely animation in this piece, a great way to get the message forward by using movement and type. Loving the simplicity and the contrast between the black and white and then the splash of colour with that green. I say this every time I see something like this that makes it look easy but I really want to give this technique a go, haven't done any moving image work before be an interesting learning curve. That "Just Do It" tagline at the end of the video is some nice hand rendered type too, maybe do something combining those two?
0 comments