"Most logos aren't designed in fifteen minutes, but most designers aren't Aaron Draplin. Aaron's a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of "blue collar" design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won't just live in PDFs." via Hypebeast
Love this video and this guy, seems full of life and very passionate about what he does, the video is also full of really useful tips on how to improve my workflow in Illustrator, a program that I would say Ive had least amount of experience with. It has definitely inspired me to try out making more vectors and further my skills in Illustrator.
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