Having recently completed an essay on the ongoing debate of "Is Print Dead?", I stumbled across an interesting find that I had been aware of but didnt give a second thought to until now. Something a lot of designers are doing, a common interest and maybe even a trend. Being in the "Digital Age" where everything can be viewed on a screen some designers seem to be going back to the old techniques, experimenting with foiling and embossing to name a couple. Websites like Collate and Its Nice That seem to be full of beautiful detail shots of projects that include these techniques, giving a real sense of detail in pieces and even including small elements that would sometimes go unnoticed, like the arrow on Build's album cover for Squarepusher, seen above.
I believe as digital continues to grow rapidly and people start wondering what will happen to print as they have since this rivalry began, they will start experimenting and trying to use old techniques in new and exciting ways. Making these pieces of work visible online with the use of professional photography and tight cropped images. Personally I would love to try out some of the old techniques, maybe I will start experimenting with them in the future.
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